Healthcare website driving client acquisition by 100% in 6 months
Goal of the site: To encourage the user to schedule a free consultation or book an initial evaluation within minutes of entering the site.
In order to do this, the following must be accomplished:
empathize with the users
communicate clinician competency
encourage the belief that their pain points will be alleviated after engaging with the product/service
Outcomes:
increased client acquisition by 100% in 6 months
launched the brand look and feel
provided a center for parents to begin an initial outreach during off-hours (when parents do most of their thinking and worrying)
Persona
The creation of this persona was inspired by user research and observational studies.
Empathy Map
Design Process
Research Findings
Effortless Scheduling
Schedule anytime from web or mobile
The end user, client, or parent would like to be able to access an online schedule in order to schedule appointments at their leisure and when they can compare it to their own schedule. An added bonus would be text and/or email reminders for upcoming appointments.
Three CCC’s
Compassion, Competency, Connection
The end user intends to find a speech therapist who can provide therapy in a compassionate, holistic manner while providing strategies for the home environment that are easy to implement. This begins with an effortless experience on the website.
Result-Driven Therapy
Evidence-Based Therapy
Clients want to know that they aren’t wasting their time. Some companies rush graduation, and others delay it and don’t meet expectations in a timely manner. The website must communicate that therapy is data-driven and evidence-based.
